I am Colin Samson, I have been working in Hearing Care since 1987 and am committed to helping people with hearing loss to enjoy a better quality of life through improved hearing.
I Matriculated from Dawnview high school in 1978 and studied to be an Aircraft Structural designer. From then to 1986 I was part of the team developing the Rooivalk Helicopter.
In 1987 I made a career change to hearing aids.
In 1993, I started Advantage Laboratories to manufacture and develop hearing aids. We designed the “Crystal” hearing aid in 1997, which was the 1st “Fully Automatic” hearing aid in the country. We later went on to design our 1st Digital hearing aid, which we called the “Cathedral”
Today, we are importing technology from world leading hearing aid manufacturers and developers. Enabling us to offer you the latest in hearing aid performance and quality.